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Freeman signature

Our History

Founded by James Lloyd Freeman over 80 years ago the company saw opportunity in providing consumers with brand choices that were not available at the time. Brands such as SOS scrubbing pads, Kelloggs cereals and Carnation Milk were identified and made available to the general public.

In 1962 the company was bought by Rolland St Charles and continued to flourish, turning its attention to specialize in the food brokerage business and ultimately becoming a major player in the industry.  

In 1994 the acquisition of Clouston ( TCA ) was completed resulting in significant growth and positioned the company as a leader in the foodservice sector. A group of senior executives assumed ownership in 1998 during which time massive consolidation was taking place across North America.

In 2001 Serge Labrecque acquired the company outright. The decision was then made to divest of its retail and drug division and focus solely on foodservice…the company’s core strength.

In March of 2010 the company welcomed a new partner (Greg Bellas) and purchased the foodservice assets of Acosta Canada. In doing so it becomes the singular national selling solution in the country under one ownership and with offices and personnel in every market coast to coast.

October 12, 2010 the company announced its new corporate identity and image and is renamed Freeman Signature.